Balterio | Batibouw Campaign 28/04/2009
The Balterio (www.balterio.com) Batibouw Campaign contained a mix of printed ad's linked on digital actions. Mental Squint provided the digital communication to launch the campaign and to provide the full-communication circle for the Belgian en Dutch market.
The printed ad's contained a promotional Batibouw action with a link to a landingspage on the Balterio website. On the landing-page we made a repetition of the promotional action and several direct links to the participating collections and dealers. The funny part of this way of working that it is possible to measure the interest on the printed ad.
The printed ad's contained a promotional Batibouw action with a link to a landingspage on the Balterio website. On the landing-page we made a repetition of the promotional action and several direct links to the participating collections and dealers. The funny part of this way of working that it is possible to measure the interest on the printed ad.
Besides the printed ad's, we also punched this action digitally with BTB and BTBC e-flyers.
The BTB flyer to the preferred partners of Balterio. Who had the possibility to send the same flyer to their clients. The BTC flyer was sent to a high number of interested end-consumers who signed in on the Balterio website.
The BTB flyer to the preferred partners of Balterio. Who had the possibility to send the same flyer to their clients. The BTC flyer was sent to a high number of interested end-consumers who signed in on the Balterio website.
